Ben & Jerry Renames Chubby Hubby To ‘Hubby Hubby’
2Sep2009 Filed under: Food Buzz Author: Tasha
In celebration of gay marriages in the state of Vermont, Ben & Jerry’s announced the changing of their iconic flavor Chubby Hubby to “Hubby Hubby.”
With the launch of ‘Hubby Hubby’, Ben & Jerry’s is partnering with Freedom to Marry to raise awareness about why marriage equality matters and encourage nationwide support for the freedom to marry.
While Ben & Jerry’s does not plan on changing the labels on “Chubby Hubby” pints sold in stores already, due to the length of changing product labels takes 18 months, The creamery’s six in-state ice cream parlors will sell the limited-edition “Hubby Hubby” sundaes during the month of September.
What do you think of this bold move of Ben & Jerry’s? Do you feel motivated to go and buy some “Hubby Hubby” ice cream in advancing awareness of same sex marriages?
- Tags: Ben and Jerry's, blog, chubby hubby, classified, democrat, Foodbuzz, Gay Marriage, headlines, Hubby Hubby, ice cream, news, politics, times
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