Got MILK?

Or maybe Fizzy Carbonated Milk, the new addition to the Global Coca-Cola brand. Skimmed milk mixed with sparking water, flavoured with fruit and sweetened with cane sugar.  

Coca-Cola is currently test marketing Vio, the flavored, carbonated “vibrancy” milk beverage, in three US cities.  It comes in four “natural” flavors:  peach mango, berry, citrus and tropical colada; with the possibility of being marketed as a healthy nutritional drink.

One of Coke’s copywriters claims it tastes “like a birthday party for a polar bear”.

What do you think of this new drink?  Will you try some?

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