“French Maids” to promote Hardee’s newest burger
16Jul2009 Filed under: Food Buzz Author: TashaHardee’s has done it again, with its sex appealing burger promotions. They started off featuring Padma Lakshmi and Audrina Partridge looking seductive and enticing while consuming a burger twice their size, and now they have “French Maids” kicking off their new French Dip Thickburger.
The Parent company, CKE Restaurants Inc., have brought on four team members, identified as Sophie, Antoinette, Gabrielle and Isabelle, to appear as these risky dressed “French Maids” and will embark on a national tour, visiting stores and posing for photos.
Consumers will be able to snap pictures with the maids and later locate the images online through a Hardee’s microsite, French Me.
Do you think customers will be allured by their short skirts, fishnet stockings, and plunging necklines? Will you?
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