Pizza Hut is Not Changing Its Name
29Jun2009 Filed under: Food Buzz Author: Tasha
Pizza Hut nationally made a statement last week that they will not be changing its name to “The Hut,” and has no plans on it either. According to Brian Niccol, the company’s chief marketing officer,
“Pizza Hut is not changing its name. We are proud of our name and heritage and will continue to be Pizza Hut. We do use ‘The Hut’ in some of our marketing efforts.”
The company, which is best known for its fast-delivery pizzas, has attempted to overcome poor sales by expanding its menu to include other food items, such as launching a new “Big Eat Tiny Price” value menu.” Pizza Hut started using the shortened nickname “The Hut” on delivery boxes and signage.
Pizza Hut’s new “Big Eat Tiny Price” menu includes
* Stuffed pizza rolls: Four pepperoni-cheese rolls with marinara or ranch dipping sauce for $5.
* PANormous pizza: A one-topping, four-slice personal pizza for $5, with additional cost for more toppings.
* P’Zone pizza: A calzone-style pizza with marinara dipping sauce for $5.99.
* Pizza Mia: A one-topping medium pizza for $5.99.
Image: Idsgn
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