Starbucks has just launched its first massive marketing campaign in combining social networking. The company has put up new advertising posters in six major cities, and is challenging Twitter followers to be the first to post a photo of one on the microblogging social network. 

The marketing campaign, which started this month in newspapers and magazines, is described by the company, which generally avoids traditional advertising, as the biggest marketing effort it has undertaken.

Vice president for brand, content, and online at Starbucks Chris Bruzzo, said that “this campaign shows a level of connection to our brand that we wouldn’t have concocted on our own,” 

What do you think about Starbucks new campaign… will it work?

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